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WHAT IS THE REAL COST OF BAD DESIGN LONG TERM?
“If you think good design is expensive, you should look at the cost of bad design.” -Dr. Ralf Speth, CEO of Jaguar. Something to think...
5 MARKETING TOOLS EVERY SMALL BUSINESS SHOULD HAVE
We get a lot questions from people just starting their business, or people looking to really start marketing their business more aggressively, about which tools they should or should not be using. The challenge, like most things, is time and money. So where do you...
9 STEPS TO A SUCCESSFUL SMALL BUSINESS MARKETING PLAN PT. 3
Welcome to our final installment of putting together a successful small business marketing plan. To recap in our first installment we covered developing a budget, building and maintaining a complete listing online, and building an effective and user friendly website....
9 STEPS TO A SUCCESSFUL SMALL BUSINESS MARKETING PLAN PT. 2
Last week we began our three part series on the 9 steps to a successful small business marketing plan. In the first installment we discussed developing a budget, building and maintaining a complete listing of your company, and building an effective and user friendly...
9 STEPS TO A SUCCESSFUL SMALL BUSINESS MARKETING PLAN
As a small business solutions provider one of the most common challenges we help people with is their marketing. The great debate within that conversation is how much should I be spending on marketing? What percentage of my annual budget should be dedicated towards...
WANT TO LEAD? TELL A STORY…
Over 200 years ago a man on horseback dressed in civilian clothes rode past a small group of exhausted soldiers digging an obviously important defensive position. This was the Revolutionary War, and America was fighting for its freedom, and at this point during the...
GROWTH HACKING?
We live in a society of labels. People labels us, we label people, and we label ourselves. Over time you begin to believe those labels, and it can get really tricky. People start to believe "I am this person," or "I am not this person." People will even let it trickle...
CONTENT MARKETING PERIODIC TABLE
Decisions, decisions, decisions. We literally make thousands of decisions a day. The process is so seamless that typically we are unaware that we are even doing it. If only our marketing efforts could be the same, right? If only we could just do the first thing that...
CULTURE AND RULES
Ever notice how wherever you go there are always rules posted on what you can't do? Think about it. Stores have no shirt, no shoes, no service. You might see no pets allowed at the beach. No smoking within 10 feet of this building. No food or drink allowed in store,...
EVIDENCE AND PROGRESS
Being a fan of all things project management I firmly believe in process. However, what is process without evidence of progress? Living in the information age where everything is measured we all know that there is endless amounts of data to help us validate if...