We live in a society of labels. People labels us, we label people, and we label ourselves. Over time you begin to believe those labels, and it can get really tricky. People start to believe “I am this person,” or “I am not this person.” People will even let it trickle down to their actions such as “I can do this,” or “I can can’t do that.”

Labels can limit us, but they can also empower us too. In 2010 Sean Ellis coined the term growth hacker. The unofficial definition of a growth hacker is “someone whose true north is growth” according toQuickSprout.

So that is good and all, but why should I care? If you are a small business or a start up it is important that you have someone who has a narrower focus on growth. Specifically as it pertains to internet products because the distribution channels of technology allow product features to be directly responsible for that growth. growth hackingBut isn’t that marketing’s job? Yes, but marketing isn’t just focused on growth. Marketing serves multiple agendas. Marketing deals with the “four P’s,” and growth hacking goes beyond all of that..

If you look at what a growth hacker does in terms of the analytical skill set it’s pretty obvious, but then the balance of having a level of right brained dominance is a skill set many don’t have.

Our suggestion is if you can’t locate growth hacker level talent, and attract to it to your organization you maybe want to revisit your staffing strategy because as the landscape of business evolves the skill set offered by these unique talents will prove to be the difference between the Dropbox’s of the world and whoever that one cloud storage company that no one uses.